Kiwis – Out With the Welcome Mat

I’ve had a stack of emails recently from various operators in New Zealand, banging on about what great deals there are to be had for tickets and hotels during next year’s Rugby World Cup. It’s the usual guff. Sign up now, or risk missing out. Bargains galore ! Cut-price rates ! Cut-throat rates more like to judge by some of the hotel prices quoted for the final fortnight. As others have done before them, so NZ are doing now – trying to make a fast buck.

But punters are too savvy these days, as tour operators down in South Africa are finding out. There was a huge clamour 12 months ago about the need to get in quick and early for the football World Cup. Don’t be a mug. Buy now ! Don’t be left high and dry. Upshot ? There are hundreds of thousands of tickets still left. The internet is the great friend of the consumer. There are now ways and means to outflank the official operators, to get a deal that suits you, not some corporate rip-off merchant.

Let’s hope that NZ sees the light. Everyone does. Prices were high in France and before that Australia, yet both countries staged magnificent World Cups, as did South Africa in 1995. The 1999 event in Wales and across the five nations was a hotch-potch gig, primarily because its focus was spread too thinly across the countries.

No such worries in NZ. I’ve no doubt that the tournament will be a success. The Kiwis hosted the Lions superbly in 2005, getting into the spirit of old-school welcomes the length-and-breadth as the fans took to their camper vans. Mind you, there was one key difference back then. The Lions were rubbish, soundly beaten in all three tests, and were never a threat. The rest of the world will be a threat. Pick any from the usual Big Three suspects along with France and, maybe, Ireland. England ? Who knows ? They defied the odds in 2007 to get to the final so they can never be written off.

But the thing is this. The Rugby World Cup is an event, an occasion, a coming-together of the rugby family. It’s not an opportunity for the All Blacks to lord it over everyone else. Of course, you back your team. Of course, you want them to end their 20 + years of hurt. But the bigger picture is even more important than that. The World Cup has to be a festival of rugby, of camaraderie. That’s what has made the last two World Cups so special, not the fact that England and South Africa won them. That’s why it will be important to get to the next stage of the build-up, and that involves the sight of prices tumbling. Because unless the world comes to watch and join in, it won’t be much of a World Cup.

If you want to read more of Mick Cleary go to www.telegraph.co.uk


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Comments

by Flying Wing March 4, 2010 17:41 GMT
Amen to this article! It still seems that organizers and hotel owners all over South Africa are under the impression that they can push prices up as high as they can and expect foreigners to pay for it no problem. Wake up guys, there's a recession that is gripping everyone's wallets! Let's hope they don't learn this the hard way and dish up a watered down spectacle this summer...
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by Selwyn Price March 5, 2010 08:45 GMT
Let's make it clear, these are hotel, car rental, tour and other operators trying to make good on a rare opportunity. The official prices for tickets are not excessive (certainly no more than France) yet you give the impression in your article that it is the RWC organisers or NZRFU who are orchestrating this. This is nothing more than opportunistic capitalism by service industry companies, many of whom will be non-New Zealand owned. Given that you write for the Torygraph I thought you would have understood that.
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by Selwyn Price March 5, 2010 10:47 GMT
PS. Mick, if you don't like it, don't bother coming - stay at home and watch it on TV. Mind you, your expenses will all be paid, so all you're doing is confirming a stereotype that all southerners are familiar with.
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by Pdivvy March 7, 2010 09:11 GMT
Perhaps a little cavalier and naive to claim its the greedy South Africans who are asking overpriced amounts for the Soccer World cup. If you read between the lines FIFA is the real villain. If , for example , you are a commercial B+B and you want any business through any link from FIFA whatsoever , they take 30 % before you even start . 30% !!! And thats just one example. Cape town wanted to upgrade Newlands which wouldve cost a tenth of the price of a the new Green point stadium , but FIFA said no( coz theyre werent gonna be enough kickbacks for tendors awarded Im sure). And if its between the good of the city or FIFA , you know whos gonna win. FIFA is a commercial mafia. I cant pass judgement , or draw parrallels to the IRB but Im thinking theyre could be some commonality on the way business is done. ie We awarded you the World cup ....now its payback time
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